Discover insights
about digital innovations, business & entrepreneurship, marketing and more.
Have you ever wondered what makes Facebook so sticky?
Facebook's dominance in the social media landscape is undeniable.The answer lies in a powerful force called the network effect. Imagine Facebook as a castle, with each layer of network effects acting as a formidable wall. Here's a breakdown of these six layers:
Read More
The Power of User-Generated Content: Transforming Customers into Your Most Valuable Influencers
A new hero has emerged in the world of marketing: User-Generated Content (UGC). UGC is any form of content—be it text, videos, images, reviews, etc.—created by individuals rather than brands. This content is not only authentic but also highly influential, acting as a goldmine for businesses looking to boost their brand image and connect with their audience on a deeper level.
Read More
Transforming Customers into Brand Champions: A Masterstroke for SMBs
Where every click costs and every impression counts, small and medium-sized businesses (SMBs) are often caught in the whirlwind of trying to make a mark without breaking the bank.
Read More
The Power of Social Proof in Marketing!
Have you ever found yourself on an e-commerce marketplace, overwhelmed by a dozen similar options, and instinctively clicked on the one with the most glowing reviews? Or maybe you browsed through a clothing store, unsure of a particular style, until you noticed someone else wearing it with confidence?
Read More
Beyond Likes and Reviews: The Rise of Network-Based Social Proof
Social proof. It's the marketing buzzword that's been around for years, and for a good reason. Seeing others endorse a product or service can significantly influence our purchasing decisions.
Read More
Level Up Your Job Hunt: Targeted Referrals and Community Support with CURD
Traditional job boards often lack that personal touch, leaving you wondering if your resume even gets seen.
Read More
From Hype To Happyville: Network Influencing - The Real Growth Engine For StartUps
Ever feel like you're shouting into a void on social media? You're not alone. We feel you. While influencer marketing has its place, startups and SMBs often face a budget squeeze and finding the perfect brand fit often feels like searching for a unicorn.
Read More
We’ve all heard Net Profit, Gross Profit. But you’ve probably never heard of: Probiotic Profit. Yes, you heard that right!
Think of your business as “dahi-curd”, a healthy gut microbiome, thriving on a foundation of loyal fans. Today, authenticity resonates with consumers and probiotic profit offers a unique approach. It's about fermenting genuine connections in the right environment and allowing your business to grow naturally and sustainably. That’s the power of Probiotic Profit
Read More
From the Rise of Snackable Content In The Internet Publishing Industry to Bite Sized Recommendations You’ll Crave!
The internet feels more like a never ending social media feed – overflowing with content, most of it irrelevant and mind numbing. We all know the struggle: hours spent scrolling mindlessly.
Read More
Shopping Squad Goals: How AI Turns Your Network into Your Shopping BFFs
Decision fatigue – it's a real struggle with a million options available online, countless reviews, and the constant bombardment of "recommended for you". Don’t you feel overwhelmed? Yeah, we do.
Read More
From Spam to Smackdown: How AI is turning Bland Marketing into a Customer Magnet
Let's face it, online ads are about as exciting as watching paint dry. Consumers are bombarded with generic pitches for products they don't care about, and their inboxes overflow with spammy marketing emails.
Read More
From Scatter Blasts to Smart Connections: How CURD's AI Makes Every Business a Marketing Magnet (B2B, B2C, and C2C)
Gone are the days of bombarding people with generic email blasts, messages and irrelevant display ads. Today's savvy buyers crave personalised experiences that address their specific needs. This is where cutting-edge Artificial Intelligence (AI) comes in, transforming your marketing from a numbers game into a game of relationship building.
Read More
How AI Supercharges Your Social Media
Picture this: you wake up to a social media notification, not from some random account, but from your favourite brand – and it feels like they've been reading your mind! They've posted a hilarious meme perfectly tailored to your interests, then follow up with a personalised discount for an item you've been eyeing. Sounds like social media magic, right? Well, this is the power of the ever-evolving world of Artificial Intelligence (AI).
Read More
Social Media Likes = Smarter Decisions : How AI is Learning From Your Data
Ever feel like ads follow you around the web? Now, imagine social media posts actually helping businesses understand you better. Algorithms not only curate your social media feed, but also use that data to make decisions that impact your life – from loan approvals to healthcare options.That's the power of AI, and it's changing the game.
Read More